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Disclaimer: this essay has been submitted by a student this is not an example of the work written by our professional essay writers any opinions, findings. Marketing research article:this article discusses the different ways that a market segmentation can divide a market along a commonality, similarity, or kinship. Read this business essay and over 88,000 other research documents market segmentation segmentation is important in consumer analysis because understanding the. Marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to.
Free essay: one could say they set the mark for everyone to target in customer service and they make it the core of their marketing strategy (schoultz. In general terms, market segmentation is the process of dividing the total market into large homogeneous groups of customers who share similar needs and characteristics.
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